American-based Groupon, which has developed a global network ofwebsites with 40 million subscribers, proposing to users in everycountry a "deal of the day" every day - the possibility to purchasea product or a service at a discount for a limited period of time,estimates it could reach 500,000 subscribers for the service thatwill become operational in Romania next week.
The business model that the site is based on has customersbuying something pay for it online by card and receive a voucher,which they then use to collect the product.
"We have sealed contracts with 100 companies in Romania," CemTunakan, CEO of Groupon Romania, told ZF, without providing furtherdetails. The site tends to partner with companies such asretailers, event organisers, theatres, restaurants and even beautysalons. Groupon's revenues mainly come from commissions included inthe price of offers negotiated with partner companies. Groupon'sRomanian site, www.groupon.ro, will be functional (will promoteoffers i.e.) in about one week's time, according to Tunakan.
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