eMag, the biggest online retailer on the Romanian market, posted102 million euros in turnover last year, up 60% against 2009, whilethe online electronics & IT retail market rose to 145 millioneuros.
Iulian Stanciu, general manager of eMag, says last year's resultshad to do with the introduction of new product and service ranges,and with attracting a large number of corporate clients. Last year,the retailer also started to sell sizeable home appliances such asfreezers, refrigerators and washing machines.
Laptops remained the best-selling products, with eMag being the topretailer of such products on the Romanian market, achieving a 25%market share.
The company currently has six showrooms across Romania, with thelatest one being opened in September 2010 in Constanţa, following anearly 60,000-euro investment. For this year, the company expectsto post 150 million euros in turnover.
"In 2011 we will focus on adding new categories of products and onorganic development of all categories in our portfolio," addedIulian Stanciu. He says online retail of electronics and ITproducts will reach 20% of the overall retail market, around 220million euros, with the entire market (which also includestraditional retailers such as Domo, Altex and Flanco) rising 10% to1.1 billion euros. eMag representatives say last year they had 70%of the electronics & IT online retail market.
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