Sixteen of the twenty markets analysed by ZF witnessed a declinein the first half. Sales of cigarettes, cars, cement and furnitureare the hardest hit. Private medical services, pharmaceuticalmarket, electricity and gas consumption were on the rise,though.
According to the data collected by ZF from the players operatingon the twenty key markets in terms of consumption, only four havemanaged to overcome the crisis: private clinics, pharmaceuticals,electricity and natural gases.
The rest of the fields, such as automotive, wood and furnitureindustry, cement, construction, petroleum products, textileindustry and telecommunications, saw the crisis continuing to eatinto the business of the most important local companies. As far ascigarettes are concerned, the number of packs sold is 30% lower,even though the market has not been following the same trend interms of value, given the rise in cigarette prices.
The explanation for the increase on the gas market, whereconsumption rose by 10% in the first half, resides in the contractsof the major fertiliser producers, which have been using only cheapgas produced in Romania for well over a year now.
Whereas major petroleum industry companies are helped by the risein pump prices and in the petroleum price, the salvation of suchsectors as the construction industry which should come from thestate in form of infrastructure investments, is still nowhere insight.
Managers of the most important companies in Romania say that thespending cut the Government resorted to was the natural thing todo, but this decision alone without any support from measures toboost revenues does not make any impact, though.
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