Hirsch Porozell, which is part of the Hirsch Servo AG Austrian group, has budgeted investments worth some 1.2 million euros (4.5 million RON) for this year, in developing the production capacities of the expanded polystyrene plant in Rascruci, Cluj county. The production facility has an annual capacity of 360,000 cubic metres and in the wake of investments planned for this year, Hirsch Porozell will ultimately utilise around 80% of this capacity. The Austrian group started production in Romania in September 2006, following an investment exceeding 4 million-euros. "We ended the year with an 850,000-euro (3 million-RON) turnover, from only 3 months of sales. In addition, it is a well-known fact within the industry, that starting in December the demand for expanded polystyrene decreases by 70%, Mircea Popescu, general manager of Hirsch Porozell Romania told ZF Transilvania. The company management estimates the turnover for this year to exceed 3.4 million-euros (12 million-RON). "We are counting on the growth of the constructions market, as well as on the behaviour of the users of this material, that is we hope that the beneficiaries and companies performing thermal insulation of buildings will use at least 10 cm-thick polystyrene boards," specified Mircea Popescu.
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