ZF English

How Turabo navigates the crisis

Autor: Iuliana Roibu

13.09.2010, 23:43 46

Tudor Dragomir, owner of Turabo coffee shops, has closed"everything that was loss-making, changed half the coffee shopemployees, and decided to keep the boutique hotel set to be readyin October under lock until the right solution is found.

"Seven in the Real galleries and three outside Bucharest - inCluj, Braşov, Sibiu," Tudor Dragomir Niculescu, Turabo owner,quickly lists the coffee shops he had to shut down: most of themwere from among those bought three years ago from Dark Café, acoffee shop chain that had signed a contract to develop coffeeshops in each Real gallery. The transaction sealed at the time,estimated to be worth 500,000 euros, enabled Niculescu to go from15 to over 24 coffee shops, but the crisis proved this was not aprofitable model in less thriving economic times. Similarly,provincial openings, which in times of economic boom turned theTurabo chain into one with national coverage, have failed to be asprofitable in 2009 and 2010.


Three coffee shops in the centre of the above-mentioned citieshave been closed, while airport coffee shops (in Timişoara andSibiu) have been kept for the time being, as has been a coffee shopin Iaşi (Iulius Mall), with plans still in place for a new openingin Bucharest's old centre, and in Braşov, in another location.


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