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JYSK enters Bucharest after having reached 14.5m-euro revenues outside capital city

Autor: Anca Barbulescu

03.04.2011, 23:52 24

Danish furniture and home décor retailer JYSK Romania ended 2010with 14.5m-euro turnover, up 14% from 2009, and expects a 10-12%increase for this year. With 13 stores outside Bucharest only, thecompany is now tapping into the capital city market, projecting asmany as 7 stores in Bucharest in the following years.

The Danish company brought in Romania in a franchise system byNordic Investment Fund Retail is opening its first store ofBucharest this week, in Militari Shopping Center, with the networkthus reaching 14 stores. Investments in the 1,600 square metrespace where more than 5,000 items will be sold amount to 1meuros.

"For Bucharest, we expect double sales per square metre comparedwith the country average," says Alexandru Bratu, a country managerwith JYSK in Romania.

The business model so far strictly centred on expansion outsidethe capital city is accounted for by the Danish retailer'srepresentative by the fact that there is a certain concern linkedto Bucharest as a market, with many retailers preferring smallercities for starters. "A completely erroneous theory from my pointof view," he adds.

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