ZF English

Kika at its third country manager in a year and a half from the store opening

29.03.2010, 23:04 20

Austrian furniture retailer kika appointed Lars Lund as countrymanager for Romania, who replaced Werner Grassmann. Grassmann hadtaken over at the helm of kika's local operations at the end ofMarch last year, five months after the store opening.
Before Grassmann, the store in western Bucharest had been run byAlexandru Creanga, who had been recruited at the beginning of 2007to oversee the opening of the first store in Romania.
"Werner Grassmann continues to work for the company, but inAustria," Lars Lund, who took over as country manager in December2009, told ZF.
The kika store on the Romanian market opened in March 2008following a 31 million-euro investment, and is located in WestPark, Militari district. According to data in the Romanian TradeRegistry, Kika Mobilier posted 1.6 million euros in turnover in2008. kika did not, however, confirm these figures. These are thelatest available data on the company's sales.
In an interview given to Ziarul Financiar a few months afterstarting his mandate, Grassmann said sales were rising from onemonth to the next and that he had changed the promotional strategy,focusing on the western part of Bucharest.

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