Promotional offers bring over a third of hypermarket sales,while in auto showrooms; they are the only strategies that stillattract clients. The discount phenomenon is gaining ground:consumers say they spent more money in hypermarkets and discountstores in the first quarter of the year.
On the big consumer markets, 2010 started with sales declines,and the major retailers and producers responded by intensifyingpromotional offers. They will face an even tougher challenge whenthe austerity measures announced by the authorities are enforced,say market players.
The first survey of household consumption published in 2010reveals that discount stores, the cheapest retailers, continue togain ground in the food sector. Similarly to last year, the storeswhich bet on an across-the-board discount policy gained the most interms of turnover, reveal data of market research company GfK: inthe first quarter of the year Romanians spent 12% more in discountstores than in the similar period of 2009. The rise occurred bothin terms of customer numbers, and in the average till receipt,which climbed by 8%.
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