Supreme Chocolat, the producer ofPrimola chocolate, forecasts rising financial results for 2011though, according to market players, Romanians' appetite for sweetsis still very low, with the market having lost 5-10% since thestart of the year.
The company's data show SupremeChocolat shareholders expect turnover worth 109.6 million lei(around EUR27 million), up almost 20% from the figure reported lastyear, of RON91.95 million (around EUR22 million).
The company also budgeted a higher2011 figure as regards net income, too. Thus, Supreme Chocolatprojects a profit of RON2.29 million (EUR0.5 million), up 11.7%from the end of 2010.
Supreme is one of the few familybusinesses on the confectionery market that is still battlinginternational giants such as Kraft, Mars or Nestle, beingcontrolled by the Lebanese-born Jihad and Johnny Jabra brothers.
For this year, the company hasearmarked a RON2.9 million investment budget (EUR0.7 million), fourtimes higher than last year's, being set to hire 20 people. Thus,at the end of 2011 Supreme Chocolat will have 317 employees.
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