One of the first effects of the crisis over the sanitary waremarket was the polarisation of sales toward the low-price segmentand the luxury one, on the middle class' decision to postponeinvestments in home outfitting.
As a matter of fact, many players have revised their strategies andmainly targeted luxury product clients, as they are among the fewstill spending money, reports BUSINESS CONSTRUCT magazine.
The segment of luxury sanitary ware weighs 15-20% in the overallmarket in terms of value, which revolves around 50-60m eurosannually, but volume sales rose in the first half as a result ofthe main players' promotional campaigns.
Prices for fitting out a luxury bathroom range between 10,000 and50,000 euros, depending on the brand and complexity of acquiredsanitary ware.
"High income clients currently represent a constant presence instores, which has led to rising sales of products in this category.These persons have taken the chance of operating better investmentsat smaller prices," maintain Delta Distributionrepresentatives.
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