Marcel Bărbuţ, owner of adhesives and paint producer AdePlast,has decided to use the adhesives bags he manufactures in the Oradeaand Ploieşti as business cards, in order to have direct contactwith clients. Last year he sold 13 million bags inscribed with hispersonal mobile phone number, and does not intend to change thisstrategy started back in 1996.
Bărbuţ is the only owner of a local company to have put his phonenumber on a product, because he wanted to be the first to find outwhat a client thinks, with no intermediaries involved. AdePlast'sbusiness amounted to 113.6 million RON (26.8 million euros) lastyear, a level similar to that recorded in 2008, with an at least15% growth expected for this year.
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