Alin Ursu, Angelli Spumante & Aperitive manager, says thesparkling wine producers' budget for the next five years is builton a 5-7% annual growth rate, after the advance had stood to 10-12%in the past seven years.
"Next year we want to cover the 10% loss we budgeted for thedomestic market in 2009 and reach the level of 2008 (on thedomestic market i.e.). Adding exports, we'll have a turnoveradvance," said Ursu in an interview with ZF.
The company, which in February changed its name into AngelliSpumante & Aperitive from Astese Production, in the first ninemonths saw its domestic sales go down by 10% amid shrinking stocksat some distributors "because of the current situation".
"Our strength now lies in exports. Whereas in late 2008 we had120,000 units sold abroad, we now have 580,000 bottles," Ursuadded.
The volume of exports in the first three quarters topped lastyear's level, when the company delivered 300,000 bottles abroad.For this year, estimates show Angelli could export more than onemillion bottles.
In terms of value, exports brought the firm around half a millioneuros last year and in 2009 may generate 1.6-1.7 million euros.Still, the weight of exports continues to be low, at only 8%, withthe percentage due to top 10% in the following years.
"Everything we lose domestically we gain abroad. We make deliveriesto Hungary, Italy, Spain, Greece, Latvia, but we also have somecontacts with the US, where we haven't started deliveries, yet,"Ursu says.
Still, the most important period for the company is the lastquarter. "Whereas during ordinary months we sell 400,000-500,000bottles, during these months we sell 1 or 1.5 million units. Thisis the decisive period," explains Ursu.
Angelli will stay in the black this year, according to Ursu'sestimates, but profit will be lower than the 2008 one. Ursu sayshis priority this year is to maintain the market share, currentlyat 70%.
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