The beer market has reverted to 2005 figures after brewersposted 1.5 million hectolitre lower sales this summer compared withthe corresponding period of 2008, which equals 135 million euros orthe annual production of a high-capacity brewery, ZF has estimatedbased on the data supplied by the National Statistics Institute(INS). The Institute releases such data one month after receivingthem from producers. "Sales in the last quarter of the year may bebetter than those recorded in the same time of last year, becausethe October-December period of this year will overlap the firstmonths of decline of beer sales in 2008," said Shachar Shaine,chairman of United Romanian Breweries Bereprod, producer of Tuborgand Skol, and one of the biggest players in the local beerindustry, a market with sales of 1.6 billion euros in 2008. Thesales of beer, which is the second largest market of consumer goodsafter the cigarette market and an important barometer of theeconomy went down by more than 17% in the first few months of thisyear, according to INS data, with the biggest decline registeredthis summer (July and August), more than 20%.
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