Cegedim Romania market research firm took over PharmecHealthcare Software, a software firm that was previously part ofPluriva, an IT company controlled by Tudorache family, astakeholder in Montero pharma group.
The value of the deal has not been disclosed, but in line withZF estimates the deal would be worth 1-1.5m euros, by applying a1.15 multiple to turnover. According to Georgian Roşu, Plurivageneral manager and a minority stakeholder, in 2010 the medicalsoftware unit reached 1m-euro turnover, out of the firm's 4m-eurototal figure.
"We considered we've reached maturity, so that only a Westernpartner could lead the firm further," said Georgian Roşu.
The deal marks Cegedim's entrance on the medical software market,by providing applications to physicians and pharmacies, while sofar the company's activity has focused on research and data relatedto the drug market.
"The acquisition is a major step for Cegedim's activity inRomania," said Petru Crăciun, general manager of CegedimRomania.
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