BRD-SocGen, the second-largest bank on the Romanian market interms of assets, has recently resumed promotion of packages ofproducts and services for independent professionals, in an attemptto stabilise its revenues in the context where the market - whichincludes individual clients and small companies - is not able torecover.
"This is a more stable client segment, in the context where SMEs(small and medium-sized enterprises) are troubled, whilemicroenterprises have virtually disappeared from the market," saysLucian Cojocaru, executive manager of the Commercial Pole of theBRD network.
According to the research conducted by the bank, this segmentcounts around 280,000 people who said they were working asindependent professionals (who include lawyers, notaries, anddoctors) out of the over 530,000 people registered as "soletraders".
BRD had launched packages for independent professionals severalyears ago, in parallel with an offer for start-ups and small firms.At the time, the French had focused on promoting packages dedicatedto companies, a then effervescent segment. Now things haveradically changed.
"These packages will be distributed via the existing network. Wehave dedicated client advisors, who used to work more with SMEs,"says Cojocaru. BRD has an around 930 territorial branches network,the second-largest in the Romanian banking system, after CECBank's.
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