Varnish and paint producer Fabryo Corporation, held byinvestment fund Oresa Ventures, intends to boost its market shareto 25% this year, compared with just over 20% in 2009.
In addition, the company management expects a similar turnoverlevel in 2010 as last year, i.e. around 150 million RON (35 millioneuros).
"Our 2010 target is to boost the company's market share to atleast 24% in terms of volume and to keep the turnover at the 2009level. In addition, we intend to boost sales by at least 10% forthe product categories sustained by advertising campaigns thisyear," said Alin Kosza, CEO of Fabryo Corporation.
The company recorded a 7% turnover decline last year from 162.3million RON, to 150.9 million RON (around 35.9 million euros),considering the varnish and paint market is expected to fall by 20%in 2009. The company's retail market share amounted to 20.3% in2009, up from 14.6% at the beginning of 2007, the year when Kosza,49, came to the helm of Fabryo.
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