The foreign apparel retailers that have entered directly on theRomanian market in recent years are no longer waiting for themarket to thaw up and are stepping up expansion with investmentsdouble the 2009 level, which ZF put at 72m euros, on the basis ofcompany information. "(...) While we will not witness a consumptionrebound, but a further decline by 10%, foreign retailers arethinking out expansion on the long term. Moreover, the large onesare still selling during this period, they are not losing money,"believes Ilan Laufer, general manager of Retail Group real estateconsultancy. Thus, Inditex, the producer of Zara, Bershka or Pull& Bear, C&A, Decathlon or Germany's New Yorker, Deichmannand Takko have negotiated at least 55 new openings, 20 more thanlast year, with the earmarked area topping 62,000 square metres.Yet, what is the reason why we are witnessing rising investmentbudgets this year, though consumers are still wary about spendingmore? "Large companies expand depending on opportunities. Many ofthem continue the development strategy they embraced when enteringRomania several years ago (...)," Laufer says.
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