Friesland, the dairy producer of Milli and Napolact brands, could sell cheese products worth around 40 million euros this year, which would account for approximately 26% of the company's total turnover.
"Sales of fresh cheese alone account for 12% of the company's financial results," said Gerbrand de Boer, the company's general manager.
Friesland posted consolidated turnover worth 107.1 million euros last year, up 17% against the previous year, when it had registered turnover worth 91.1 million euros. In the first half of this year, the company posted consolidated turnover worth 63 million euros, up 16% on the same time last year.
If the company registered a steady growth rate (of around 15% until yearend) Friesland's turnover could exceed 120 million euros, which means that the cheese segment alone would bring the company around 40 million euros.
Cheese varieties account for the bulk of the company's sales and are followed closely by fermented products, which account for 20% of turnover.
Friesland produces three soft cheese varieties for its Napolact brand (Tilsit, Moeciu, Olanda), two cheese varieties (Nasal, recently relaunched on the market, and Manastur), pressed cheeses (Dej, Sacele, Tarnita, Bobalna), Huedin Romanian cheese and fresh cottage cheese. Other Friesland products include Milli pressed cheese and the fresh cheese dessert Dots, which accounts for around 6% of the company's business.
"45% of Friesland's products are sold through key accounts, with the remaining sales conducted through traditional retail," added De Boer. This percentage is rising, in comparison with previous years, with ultimately 60% of Friesland's products sold through key accounts, according to previous statements made by company officials.
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