The Gerovital local cosmetics range, produced by Farmec in Cluj-Napoca, holds an 11.4% share of the cosmetics market in terms of value, and ranks fourth after international brands Nivea Visage, L'Or?al and Garnier, and 13.5% of the market in terms of volume, according to company representatives. The Gerovital range includes the Gerovital H3, Gerovital Plant and Gerovital Plant Forte brands. Farmec Cluj-Napoca, the largest Romanian-held cosmetics producer, holds a 26.1% market share in terms of volume and an 18.3% share of the facial care market in terms of value. Facial care products account for 60% of Farmec's overall local sales. According to studies conducted by AC Nielsen throughout 2007, cited by the company, Farmec sold 44,500 litres of products last year, amid an overall market of 170,800 litres. The producer ended last year with turnover worth 73.6 million RON (22 million euros) and a profit worth 8 million RON (2.4 million euros), and budgets a 15% increase, to over 24 million euros for this year.
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