Hewlett Packard (HP), the world's biggest IT company, has openedits first own store in Europe in Bucharest's Plaza mall, which itexpects to post sales of up to 1 million dollars, said TiberiuDobre, manager of the Personal Systems Group (PSG) within the localsubsidiary of the American company.
HP decided to open its first store of this type in Europeconsidering the very strong growth potential of the Romanian marketfor products such as PCs and printers, said Miriam Wong, managerwithin HP's regional division, who is also responsible for Romanianoperations. "We chose this region to make this effort looking atthe growth potential of this market." Previously, the company hadsuch stores only in Latin America, but the concept will now bedeveloped in Romania, and then on other European markets, such asSpain and Croatia.
The company has invested over 100,000 euros in the 100square-metre store in Romania , which was developed by two UKcompanies: Briggs Hillier (design) and HJ Martin (building). Thestore is called "HP Store" and is operated by local retailer Altex,held by businessman Dan Ostahie. HP will also launch an onlinestore, which will be available at the address hpstore.ro.
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