Company Ina-Privilege, owned by German group Marinnaud-Ina,which manages perfumery chain Ina Center and Privilege, has shutdown the 250 square metre store it has held for the past nine yearson the ground floor of Unirea Shopping Center in Bucharest.
The leadership of Ina-Privilege has not commented on thedeparture, yet inside sources claim that "there will be no furthershutdowns."
If two-three years ago Ina Center was the largest perfumery in theUnirea area, with B&B Collection as the only competitor ofselective products, the past year has seen a rise in competitionfollowing the arrival of the German brand Douglas.
In May 2009, Douglas also took over a 250 square metre store on theground floor of Unirea Shopping Center, previously occupied bySensiblu drugstore and cosmetics shop Body Shop, which havesubsequently relocated.
Ina-Privilege owns ten Ina Center stores in Bucharest and 14 in theprovinces, while its Privilege brand exists in eight units in thecapital and in 21 beyond, with the majority found in malls and inthe Carrefour and Selgros shopping centres.
"It's not about a store relocation, Ina Center has simply closeddown its branch in Unirea," said inside sources from the store. In2008, just Ina International itself had a turnover of EUR 9.8million, with a 5% growth from the EUR 9.3 million in 2007,according to figures on the Ministry of Finance website.
Alongside Ina International, Sephora chain stores, Madisonperfumeries and Beautik Haute Parfumerie also operate on thepremium and luxury cosmetics market.
Eugen Bartha, Ina International general director, declared atthe beginning of 2008 that selective products will amount to 8 % ofthe total value of the cosmetics industry, reaching a figure of EUR70 million.
As for the three subcategories of selective products which InaInternational supplies on the local market, its range of perfumesrepresents its most significant sales, followed by make-up andpersonal care products.
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