ZF English

JW Marriott head: The predictability degree is higher, but to do business you must fight every day

01.05.2011, 23:50 59

Igael Porecki, general manager of JW Marriott, Bucharest'slargest five-star hotel unit, is upbeat and he can see signs of thehotel market rebounding in the first quarter, when the hoteloperated at a 6% higher occupancy rate than in the same period oflast year.

"While there's higher predictability, to do business you mustfight every day. The hotel's revenues rose in the first threemonths of this year against the same period of last year. I believebudgets can be met, even though this is not easy," statedIsraeli-born Igael Porecki, general manager of JW Marriott Hotelthat operates 402 rooms.

He has not offered any data on the first-quarter occupancy rateor revenues, but last year's average in January-August periodrevolved around 60%, according to previous information.

Asked by ZF whether the hotel stepped into the black last year,Porecki, who took over from Austrian Kurt Strohmayer in late June2009, stated the hotel was profitable, without providing anyfurther information.

"I expect better results this year than last year's. I'm trying,though, to be highly vigilant. Although the world economy hasslightly recovered, Romania has barely started to feel somegrowth".

Almost 1m euros will be invested this year to renovate fiveconference rooms, after a 1.2m-euro investment was completed lastyear in the renovation of the biggest event hall, Grand Ballroom,and the modernisation of Vienna Café's space on the hotel's firstfloor.

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