La Fantana, the largest watercooler bottler on the Romanian market, anticipates sales worth 5 million euros in Serbia this year, up 40% against 2007. On its two markets (Romania and Serbia) the company has budgeted total sales worth 33 million euros in 2008, up 65% against 2007, amid an increase in the consumption of watercooler-bottled water. La Fantana estimates to sell 108 million litres this year, compared with 90 million litres in 2007. Acquiring a similar company in a country in the region could accelerate the regional expansion of the business. The company's development plans include expanding the portfolio of products and services. Last year, the bottler also entered the household consumers segment. La Fantana held around 70% of the local watercooler market and around 60% of the Serbian market. The company's main rival on the Romanian market is local player Cumpana, which last year acquired a smaller player, Aqua Regis.
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