German group Meffert, which in 2005 sold Dufa Romania toAmerican investment fund Advent International, decided to come backwith Dufa paint brand onto the Romanian market and is set to makethe first deliveries in August.
Meffert returns to the Romanian market after five years and isconsidering building a plant from scratch or acquiring a localplayer on medium term. The Germans' strategy is to partner withlocal businesspeople when they enter a new market so they did notagree to give the Dufa brand to Advent International in 2005.
The investment fund had the right to use the Dufa brand until July2010, so it started back in 2006 to promote the Deutek name, underwhich former Dufa Romania currently operates.
"The project to come back to the Romanian market is already underway. We have selected partners and are making the first deliveriesin August. The Dufa brand is already known on the Romanian market(...)," Liviu Stan, managing partner of Dufa Tec, the new companyunder which the Meffert group will operate, which will hold thelicence for Dufa and Profi Tec brands, told ZF.
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