The production and storage facilities of Cluj-based companies Sunimprof, Rottaprint and Arioho, producing and selling packaging and labels for the food industry, will be brought together into one location (the three companies have the same shareholding structure). To this end, Sunimprof has launched a 20 million-euro investment programme.
"We started investing in 2002 by acquiring a piece of land of 21,000 square metres in Apahida, 15km away from Cluj, first as a necessity to expand, but this will also boost our production capacities. We have planned the project for a five-year period because we want to ensure the best quality," Lucia Muresan, Sunimprof executive manager told Ziarul Financiar. She would not disclose the company's shareholding structure, only mentioning there were three Romanian shareholders involved.
Muresan also said the investment would be recovered in about 10 years, and that its profitability primarily resided in gathering all activities in a single location.
Rottaprint and Arioho are the producing companies of the group, also securing relations with raw materials and equipment suppliers, while Sunimprof focuses on the distribution and sale of products imported or manufactured by Rottaprint and Arioho.
In fact, Sunimprof is the biggest of the three entities, with turnover forecast to reach 5.5 million euros this year, over 30% higher as compared to 2003. The company's own production will secure sales of 4.5 million euros, while one million euros will be derived from the sale of imported products.
Labels account for 60% of the sales logged by the Cluj-based company, with the company's portfolio being completed by aluminum packaging for ice cream and dairy products, accounting for 20% of its sales, as well as special paper for butter and cheese packaging.
"The production capacity increase and the new orders have been obtained following the investment programme carried over the past few years," said Muresan.
Targeting mainly domestic food industry operators, Sunimprof hopes to see exports account for 20% of its turnover by 2007. At present, the firm exports 4% of its output to Italy, Austria and the Republic of Moldova. "It is an extremely large market, and the meat processing, alcoholic drinks and canned food industries address market segments with high growth potential," said Daniela Salomie, a marketing director with Sunimprof.
The company was set up in 1991 in Cluj-Napoca, with investments so far amounting to over 8 million euros.
transilvania@zf.ro
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