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Murad brothers set to invest in fried potato production

15.11.2009, 17:18 18

The owners of Mandy Foods tinned pate brand and of Spring Timefast-food restaurant chain, Lebanese-born Hassan and Ahmed Muradbrothers, are set to invest 4m euros to open a fried potatoproduction plant in Roman during next year.

They also finalised, in the first half of this year, a 9m-euroinvestment in a meat-based convenience food plant in Topoloveni,Arges county.

The production of the two plants will be mainly directed toSpring Time restaurant chain, but also to other companies on theon-premise segment.

"We bought the production space in Roman as it's an area with avery good potato production. Both plants were scheduled for openingthis year, but, because of the crisis, the Roman plant will befinalised next year," stated Hassan Murad, manager and shareholderin the group of firms producing Mandy Foods brand. He mentioned the4m-euro investments would be directed only to equipmentacquisition.

Murad brothers have been present in the domestic food industrysince 2001 and they currently operate one of the biggest producersof meat, vegetable and pate cans domestically through MandyFoods.

Among the companies the two brothers own, Glina, the producer ofMandy Foods tinned pate, boasts the biggest turnover. Thus, itended 2008 with turnover worth 62.6m RON (17m euros). "Mandy Foodssales were constant during this year and even posted a slightincrease given that production capacity was boosted last year asthe plant of Glina was modernised in the wake of 8m-euroinvestments. Thus, stocks could finally cover market demand," addedthe company's manager, also specifying the company this yearstarted exporting tinned pate to Italy, France, Spain and the CzechRepublic.

Amid market development and rising production capacity, Muradexpects Glina to end this year with an over 25% turnover increasein RON, to 80m RON (around 19m euros).

Moreover, he says he plans to expand the company's portfolionext year, both by launching a new product range and new brands onother price segments.

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