A colourful sign close to Perla restaurant in downtown Bucharestreads Mic.ro 1, signalling the first store of the network throughwhich Dinu Patriciu is trying to "steal" the clients of districtkiosks, as well as those of supermarkets. Inside, prices are alittle lower than those of the nearby kiosks and a little higherthan in hypermarkets. The firm's representatives are completelydiscreet. Unofficially, market sources say 20 retail space rentalcontracts have already been signed in all the areas of Bucharestand another 50 are being discussed. "The firm's plan for a yearwould be opening 300-400 stores," say retail market sources. Takinginto account an average investment of 70,000-100,000 euros infitting out each store, the total budget of this business wouldlikely amount to around 30m euros. The stores are located in areaswith a high population density. Amid the crisis, many smallbusinesses have been closed, making hundreds of spaces in all theareas of Bucharest vacant.
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