The two soft drinks industry giants, Pepsi and Coca-Cola, whichaccount for three quarters of the domestic market together, sawtheir sales volumes slide by over 10% in 2009 in Romania, the firstyear when they coped with significant consumption dropsdomestically. Pepsi Americas, the second biggest player on thedomestic non-alcoholic drinks market, with 202m-euro turnover in2008, last year registered an over 10% decline in its sales volumeon the Romanian market year-on-year. Its main competitor inRomania, Coca-Cola Hellenic, early this month reported 12% lowervolumes sold in 2009 compared with 2008. In just one year, the softdrinks giants thus went from double-digit sales increases todeclines of above 10% on the Romanian market, amid consumers'dwindling purchasing power. With similar decline pacesdomestically, Coca-Cola and Pepsi Americas thus did not see the gapbetween them widen, on a market valued at almost one billion eurosin 2009.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
