The falling consumption was felt differently in Pizza Hutrestaurants. Thus, whereas Bucharest saw declining sales, in therestaurants in the rest of Romania sales are rising.
Domestically, Pizza Hut owns 13 restaurants, eight of which inBucharest, two in Cluj and one in Constanţa, Iaşi andTimişoara.
In 2011, the company does not plan to open any new restaurants, buton the contrary, Carmen Lupuleţ, a marketing manager with PizzaHut, says that the Bucharest network can be deemed as mature, andthe market of other cities needs to be carefully researched beforeopening.
Pizza Hut will expand further, but on the segment of homedeliveries, with a new PHD outlet due to be opened in the firsthalf of this year. It will be located in Bucharest, in the fifthsector.
Lupuleţ says that while in 2010 the firm was more aggressive inopening new outlets, this year it will count on strengthening itsBucharest business, with one project entailing the introduction ofonline orders.
The financial crisis hurt restaurant market players as consumptiondeclined. "However, one can see consumption behaviour changes.Romanians are more careful when buying something, we can no longersee the waste of boom years," says Lupuleţ.
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