This year's edition of the Bucharest International Auto Show (SIAB) will bring together carmakers that will present their new models ready for launch onto the domestic market, as well as a series of concepts already displayed at previous Paris and Geneva auto shows.
This year's edition of SIAB will see almost 40 carmakers present more than 50 models for the first time, as well as four concepts and design studies. Tiriac Auto will also participate after a six-year absence. Previously, Tiriac Auto organised a similar event independently. It is the Romanian importer of Ford, Hyndai, Jaguar, Jeep, Land Rover and Mitsubishi.
The only carmaker present domestically that will not take part in this year's show is Peugeot. Its representatives confirmed the French company would not have a stand at SIAB, as the company's management did not agree with the organisation conditions.
US carmakers Cadillac and Hummer, as well as the Chevrolet Corvette supersport model, will also be present at SIAB, with the models being sold on the domestic market through Radacini Motors. As in previous years, the car brands present at the old location of Baneasa airport will also exhibit. For the first time, Lexus (Toyota's premium brand) will have its own stand to exhibit the new LS600h limo, an electrical-petrol-powered car.
Also, for the first time, Brabus (German maker of supersport cars that uses the Mercedes-Benz platform) will be present at SIAB through Colina Motors, its official importer in Romania. This year's edition of SIAB is of particular importance both for Bucharest and the domestic car industry.
In 2007, Dacia will display the fifth engine in its range, Renault will present internationally the Sandero five-door model, which is built on the same platform as the Logan and could also be assembled in Pitesti, and last but not least, Dacia will launch a new pick-up body for its Logan model.
This year, SIAB will take place at a new location - the former Metro Otopeni. However, the new location has come at a higher cost for participants, and a lower profit for organisers compared with last year.
The event's profitability is expected to be 10% lower compared with the previous edition amid higher expenses, according to previous statements made by Thierry Hesse, a vice president at AMC-APIA Expo, SIAB organiser. "The target for this year's SIAB is not profitability, but improved services (...)," Hesse explained.
There will be 50,000 square metres of exhibition space available, a 25-30% increase on 2005, when AMC Promotion organised this event. Organisers expect 300,000 visitors, up 20% against 2005, and will provide 2,500 parking spots, 3 times more than in 2005. The revenues from ticket sales could exceed 1.3m euros, according to ZF estimates. According to APIA representatives, SIAB was moved to its new location because of a lack of space at Romaero Baneasa.
SIAB 2007
Brings together almost 40 carmakers with more than 50 models for the first time, as well as four concepts and design studies
Will take place at a new location (the former Metro Otopeni). However, the new location has come at a higher cost for participants, and a lower profit for organisers compared with last year
There will be 50,000sqm of exhibition space, a 25-30% increase on 2005
Will provide 2,500 parking spots, 3 times more than in 2005
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