The roof covering market last year slipped by 34% and thedownward trend is likely to maintain this year, but the mainplayers are wary about making estimates on the level of turnovers,with the biggest hopes being related to the second half of theyear, writes Business Construct magazine in its last week edition.The biggest players on the metallic tile market, weighing 50% inthe overall covering segment, will focus more on gaining marketshare and promoting brands this year, despite the fallingconsumption. How will they manage to boost turnovers in the contextwhere raw material prices are expected to rise by 20%? "(...) Ourstrategy for this year is to get closer to end clients throughmarketing activities and to strengthen our relation with partnersacross the country," says Andrei Sulyok, general manager of LindabRomania, the Romanian subsidiary of Sweden's Lindab group. Anotherstrategy to boost domestic turnover is to increase exports, withsuch a strategy being considered by Ruukki Romania management.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
