The declining sales and the lower number of people enteringstores have pushed the biggest players in furniture retail,Mobexepert and IKEA, to implement, right before holidays, a way ofattracting clients that is specific of beauty centres and apparelstores: gift cards.
"The figures as far as gift cards are concerned have topped thebudgets for October 27-31 period both in terms of the value ofcards issued for clients, where we were 200% above the budgetedlevel, and the average value of acquired cards, of around 300 RONper sold card, and also of the additional sale generated by thegift cards returned from clients, where we had a 40% increase,"said Alina Jugănaru, project manager with Mobexpert Holding.
So far, Mobexpert has issued 28 gift cards with a total value of8,400 RON (2,000 euros). Mobexpert cards were introduced last monthand they are worth 20, 50 and 500 RON.
While for Mobexpert gift cards are a new service, IKEA launched theproduct last November, after a model it applied in other states aswell. IKEA gift card is worth 50 and 100 RON.
"Since November 21, 2009, when the card was launched, until October31, 2010, clients have taken home almost 2,000 units. The value ofsales topped 130,000 RON (31,000 euros), VAT not included," saidMihaela Mureşan, marketing manager with IKEA Romania.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
