Electronics and home appliances retailer Domo Retail, thesecond-biggest player on the Romanian market in terms of the 2009turnover, has closed four stores and relocated another this yearbecause they were not profitable.
"We closed these stores because they did not meet theperformance targets," said Ligia Roşu, marketing manager of DomoRetail, without, however, providing details on a store'sperformance indicators.
The retailer has closed a store in Bucharest (in the Obor area),in Drobeta Turnu Severin (I.C. Brătianu Street), Ploieşti (ŞoseauaVestului Road) and Cluj Napoca (Emil Isac Street). "We closed thesestores but we have others in the same city or even nearby theclosed store, as is the case of the Obor store we closed. We haveanother store in Kaufland Colentina," Ligia Roşu said.
The company plans to open at least ten stores this year,according to Ligia Roşu. She says the retailer is focusing largelyon malls, but does not rule out opening freestanding stores.
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