Silvarom furniture producer of Bucharest is in talks to resumeexports this year, with Germany as the main destination.
"We gave up exports at the moment the RON/euro exchange ratewent below 3.6 RON. Now, the rate is good, but it takes the rightproduct and price to enter," said Ioan Mărginean, financial managerof Silvarom.
The company has recently participated in the furniture fair ofCologne, Germany, where it held talks with German companies torestart deliveries on this market. Silvarom started exporting in2007, when the entire industry cut its exposure on European marketsand focused on Romania. Its giving up exports was immediatelyreflected in turnover, as before 2007 deliveries abroad generatedaround 10m euros.
"I am more upbeat than last year and I believe one of recoverydirections is given by exports". Exports are likely to bring 1meuros in the company's accounts this year, a sum that, though nothigh, can be a significant signal for the furniture market.
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