Procter&Gamble, a major advertising investor inRomania and leader of the non-food consumer goods market, is set toboost its budgets for promotion on the Internet and social networks(Facebook, Twitter) this year, but did not provide any details onthe earmarked sums.
The company does not provide any data on the total promotion budgetor its 2011 trend against 2010, either, but says it has adjusted tomarket tendencies, considering that as rising number of Romaniansare using the Internet and social networks.
"The budget is structured along various communication channels,following consumer trends and preferences, with a percentage growthin earmarked sums for new media channels preferred by consumers:Internet, social networks," says Ramona Brad, external relationsassociate director with P&G Romania.
According to some market sources, P&G is also the biggestinvestor in TV advertising at the start of this year, with thenumber of ads doubling in the first weeks of January 2011 againstthe same period of last year.
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