Pambac Bacau, one of the main producers in the milling and bakery industry recorded a turnover worth 41 million euros last year, up 32% against results reported in 2005, and a net profit of 1.6 million euros.
"We estimate this year we will derive a turnover worth 49 million euros, which is a 22% rise compared with 2006 and a net profit of at least 2 million euros," stated Tatiana Visoiu, the marketing manager of Pambac.
This growth will be triggered by the sales of pasta and milling products, as well as by the continuation of the specialisation and segregation policy for all the brands comprised in Pambaces portfolio, say company representatives.
Pambac saw a 27% rise in the total volume of sales registered in 2006, which was mainly triggered by the segment of milling products and pasta. Pambaces profit fell from 5.3 million euros in 2005 to only 1.6 million euros last year, according to the preliminary results announced by the company.
"In 2007 we intend to focus on the consolidation of the brands that are already comprised in our portfolio, but we will also launch a few new products within the main varieties already included in Pambaces portfolio," said the marketing manager of Pambac.
Pambac invested over 2.9 million euros (rate-card) last year to promote its brands, out of which almost 1 million was earmarked for pasta products. The company intends to maintain a similar level of investments for this year.
"However, the difference this time will be in the way in which we distribute these funds, by taking into account the position of each brand on the market," stated Visoiu.
The investments made by Pambac last year, worth approximately 5 million euros, will maintain at the same level throughout 2007, as the producer intends to invest in the expansion of the production, logistics and distribution capacities and also in the support of its brands this year.
Romanianse preference for bakery products has started to change in recent years, mainly because of the expansion of retail chains on the local market. The research made by AC Nielsen show some 2% increase in the sales of pasta registered by hypermarkets and supermarkets, to the detriment of sales from kiosks, which registered approximately a 2% decline in sales.
"Although Romanian consumers continue to prefer white bread, which they consider an important part in their daily diet, the changes in consumerse lifestyles determined a rise in the sales of packaged bread, both sliced and un-sliced, as well as the diversification of tastes regarding bread varieties; with seeds, rye and other ingredients," explained the manager of Pambac.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
