The ten largest consumer goods industry players last yearmanaged to keep their sales at around 4bn euros, the 2008 level,but reported halved profits, according to the data included in the"Biggest Players in the Economy" ZF Yearbook and reports they filedwith the Trade Registry. The ten companies control 20% of theconsumer goods market, valued at 20bn euros in 2009 by ZF. A yearof crisis has dented FMCG giants' profitability rates and pushedJTI and Unilever into the red. The only player in the ranking thatreported rising profit during this interval was Philip Morris, butthe company's representatives say the increase was largely becauseof some transfers operated between the US producer's Romanian legalentities. Business consultants say big companies' profits wereharmed by the discounts producers had to carry out to maintaintheir sales volumes. The steepest turnover decline in theindustry's ranking last year was posted by Coca-Cola. The company'ssales shrank by 12% in volume and 20% in value (in euros).
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