Autumn's brands: Which companies invested hundreds of thousand euros in food brand promotion

31 oct 2010 Autor: Adriana Rosoga

Doncafe, Elit charcuterie, Măriuca dairy, Chio Premium Moments chips, Rom chocolate bar, Măgura cake, Kandia chocolate, Zuzu dairy products, Scandia, "Covalact de ţară" dairy products, Domeniile Sâmbureşti wines or the Hapi Hap sliced bread are part of the brands that have attracted investments of several hundred thousand or million euros in promotion campaigns this autumn.

"The sporadic corporate branding projects of the second half of 2010 are related to companies owning FMCG brands or pharmaceutical industry brands. Also, in 2010 I've noticed a comeback of retail branding. As for reasons, the rising need of the FMCG sector to reconfigure itself depending on consumers' obviously changing needs and habits is obvious," says Beatrice Daniş, a managing partner with BrandTailors strategic consulting and brand design agency.
She believes it is natural for the frequency of brand communication campaigns to be rising in the autumn period as there is a higher media consumption now compared with other periods of the year.