Lacking clients to lend to, bankers are trying to boost theamounts spent on credit cards toward yearend and promising cardowners the return of a percentage of purchases' value, extendedgrace periods or two-digit cuts in the price of acquiredproducts.
Banks' push to make clients use credit cards for shopping is aradical change from the past, when bankers sold cards as a simplelending product.
Last year, credit card sales posted two-digit growth paces, whilethe volume of classical consumer loans fell, with sales notcovering the sums paid back by clients.
While in 2010 credit card sales growth slowed down, several banksmanaged to boost their portfolio significantly, particularly as aresult of promotional campaigns.
Whereas the non-performance rate is higher in the case of fundingreleased on credit cards than in the case of other types of loans,including consumer ones, this line of business is still attractiveto bankers, owing to the high interest rates.
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