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Burberry and Escada clothes leave Timişoara factory 5 to 8 times cheaper than they end up in stores

Autor: Cristi Moga

22.05.2011, 23:37 752

Clothing manufacturer Moda-Tim based in Timişoara, controlled bybusinessman Ovidiu Şandor, produces clothing for luxury brands suchas Burberry and Escada, whose factory price accounts for just 12 to20% of the final sale price in exclusive stores on London's OxfordStreet or on Paris' Champs Elysees.

However, Şandor says the sale price can be deemed as fair,considering that these retailers are not making huge profits fromselling the products because they also have other costs.

"The prices we charge are 5 to 8 times lower than those chargedby retailers. Although the difference appears to be enormous, itdoesn't mean these clients are making a huge profit. They havestores on Oxford Street or on Champs Elysees, where rents are huge,they have costs with specialized employees, expensive marketingcampaigns, a fashion show can cost as much as a billion euros,there are design-related costs and funding costs, considering thatrevenues are not predictable," says Şandor, chairman of thecompany's board of directors and one of the shareholders.

Moda-Tim has 500 employees and posted an over 30% revenue growthlast year, to EUR 5 million.

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