Dedeman DIY store network, held by brothers Adrian and DragosPaval of Bacau, last year maintained its turnover at the level oftwo years ago, namely 250m euros, amid a 25% market decline. TheBacau-based company thus managed, during one of the roughest yearsfor the Romanian economy in the past decade, to keep its turnoverat 250m euros, in line with its start-of-the year budgeted level,with store network expansion as one of the factors that helped itattain its projections. As a matter of fact, Dedeman last Aprilentered the Bucharest market, with a store located in SoseauaGiurgiului, and subsequently opened another store in westernBucharest, on a plot of land the retailer owns. "Expansion plansare unchanged. In late 2010 Dedeman network will include 20stores," stated Dragos Paval, chairman and majority shareholder inDedeman, a network currently operating 16 stores with over 3,000employees. For 2010, the retailer expects 15% higher turnover ineuros after it opens four new stores in Brasov, Craiova, Arad andTimisoara. The first store, the one of Brasov, will be opened thisweek.
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