Den Braven Romania, the domestic subsidiary of Dutch group DenBraven, plans to reach turnover of around 60m euros by 2013, doublelast year's level, once it expands production capacitiesdomestically and launches new brands. The growth target was set asEgeria and Wagram Dutch private equity firms have recently takenover the majority stake in Den Braven from the owner of the group,Cees den Braven. The group already invested around 20m euros in the2007-2009 period in a production unit located in Buftea, nearBucharest, which has made it possible for the company to reach 50%market share on the polyurethane foam segment, Den Braven's mainproduct. "The growth target set for the next 3 years will besupported by the launch of new products, the rising market share inRomania and a massive export increase after, in just 3 years afterbeing set up, the firm currently exports to 32 countries," saysAdrian State, general manager of Den Braven Romania. The company inthe first half of this year registered a 40% increase to 16.3meuros, on doubling exports and sales to DIY stores.
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