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How airline companies manage to keep their employees loyal for 40-50 years

16.05.2010, 18:35 7

Tarom and Lufthansa, two of the largest airlines on the Romanianmarket are among the employers able to keep personnel fluctuationdown, irrespective of the economic context, with help from theirtraining and bonus awarding strategies.

Gabriela Bordea, Tarom's marketing and sales manager, has beenworking for Tarom for almost 40 years, having moved across allmarketing and sales departments of the company throughout hercareer.

The freedom granted to employees, the air travel discounts, themassive investments in training and the preservation of the samesalary level in a difficult year are some of the methods used byLufthansa to motivate its over 100,000 employees, and make surebusiness stays "in the family".

Ludwig Kilcheit, 70, now a pensioner, has spent almost threequarters of his life working as an engineer at Lufthansa. His son,41, has followed in his footsteps and also works as an engineer atLufthansa.

"I remember he wanted to come to my workplace when he waslittle, and showed interest in what I was doing. In the case ofpilots, for instance, there is a tradition to this effect, withwhole generations of pilots originating from the same family. It isa beautiful profession that offers great freedom, but you have tolove to travel, meet new people, and visit new places," saysKilcheit, who last week attended the event where Lufthansacelebrated 50 years of collaboration with Boeing, alongside over500 aviation officials and journalists.

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