Nokia, the company that produces more than half the mobilephones sold in a year in Romania, started to promote its terminalslast year through social networks Facebook and Twitter and hasorganised several competitions to stimulate software developmentfor its own platform.
Nokia's local office, which the Finish company opened in 1999, lastyear for the first time allocated a budget for communication andpromotion of the company's phones through Facebook and Twitternetworks. "We entered social media in the first quarter of 2010.The Facebook page was launched in February and at the end of Aprilwe were already on Twitter. The main reasons we entered socialmedia were the desire to talk to our users and bring as many ofthem as possible into the Nokia community," Razvan Petrescu,Country Manager of Nokia Romania, told ZF. The company'sinteraction with users is handled on Facebook by PR agency DCCommunication, and on Twitter by online agency Wunderman.
Nokia has reached 23,500 fans on Facebook, and the company'smessages on Twitter are followed by over 1,200 users. Petrescu didnot provide details on the budget allocated for socialnetworks.
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