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How Nusco found tenants for 18-storey office tower despite crisis

Autor: Cristi Moga

20.09.2010, 00:09 13

A new 18-storey tower has been finished in Bucharest, close toAurel Vlaicu underground station, where works to fit out space forseveral thousand employees of companies such as Oracle, Bayer,Centrofarm or Raiffeisen Leasing are underway.


Michele Nusco, the man who coordinates the Romanian operationsof Nusco family of Italian businesspeople, who expanded the doorbusiness in the early '90s in Romania, recounts that "the land theproject is developed on was bought in 2001-2002 for a showroom ofthe door plant, but I then wanted to build an 18-storeytower".
He says he has tenants for 12 of the 18 storeys of Nusco Tower.Over the past years, he has had talks with around 30 companies. Thefirst tenants will move in December. "We have options for the restof the building and I believe we'll rent it entirely by yearend(...)," says Horaţiu Florescu, chairman of The Advisers KnightFrank real estate consultancy, the project broker.
Despite the crisis, Nusco expects the office tower to generateannual rent revenues worth 4.5-5m euros, depending on the valuesthe last contracts will be signed at.

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