Liliana Solomon, 46, CEO of Vodafone Romania, who fetched theBritish group an over one billion-euro net profit in her five-yearterm, will take over as the operator's director of operations forthe Europe region in December. She will be number two in thedivision in charge of Vodafone operations in 14 European countries,Romania included. Solomon will therefore return to London, where in2005, when Vodafone recruited her, she was CFO of Cable &Wireless operator.
Management of the local Vodafone subsidiary, no. 2 on thetelecom market, a nearly 1 billion-euro business per year withalmost 10 million customers, will be taken over by Spaniard InakiBerroeta, 43. With 15 years' experience on the telecom market, hecomes to Romania after a three-year stint at the helm of VodafoneMalta, a market with half a million inhabitants, where the UK grouphas 239,000 customers.
Berroeta takes the reins of Vodafone Romania at a time when themobile telephony market is heading towards its second year ofdecline in the context of recession and of a more mature market.Vodafone's biggest rivals are Orange and Cosmote.
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