Two major investors, Jean Valvis and the Tuborg bottler willenter the mineral water market this year, put at 300 million euros,having exports as a clearly stated strategy. So far, however, themajor entrepreneurs on this market have not looked at exports,although the local market fell by 20% in the first month of thisyear against January 2009.
Producers did not manage to sell in December stocks accumulatedin winter, so overall volumes of mineral water bottled at SNAMsources (the National Mineral Waters Company) in the first month of2010 were down by around 20% against January 2009, according toSNAM data. In all, 59 million litres of mineral water were bottledfrom SNAM sources, with the company holding over 80% of mineralwater sources used by Romanian companies.
"I have not seen a local producer pursuing exports aggressively.I don't see why water producers are not looking at exports atpresent, because there are opportunities to expand their businessby starting production of mineral water for private labels ofretail chains in neighbouring countries," explains Andrei Cretu,consultant with AT Kearney.
Exports account for less than 5% of overall volumes bottled bythe major mineral water producers in Romania, according to thelatest data available on the market.
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