Automobile Dacia, the leading automaker on the Romanian market,has over 60,000 ongoing orders for the Duster, Dacia's first SUV,according to Mihai Bordeanu, marketing manager of Dacia and Renaultwithin Group Renault Romania. The number of orders has thereforedoubled in less than two months, after their number had reached35,000 in July.
Amid growing demand in Western Europe, even a Romanian customer whoorders a Duster will have to wait before the car is delivered tothem.
Automobile Dacia is also considering launching a new version of theDuster SUV, which will be better equipped than Laureate, and willinclude features such as ESP (for the 110-HP 1.5-litre dieselengine) and the Look and "Leather" packages, electric rear windowsand a car MP3 player, which could up until now be ordered asoptional features.
"We are considering introducing a higher trim version for theDuster, above the three current ones. Now the Duster has a verysimple range. It is true that we are now selling the Laureate trim,both its standard version and its optional features, especially theleather "Look" package, which means people are interested in addedvalue," said Mihai Bordeanu, marketing manager for Dacia andRenault brands within Group Renault Romania.
The new top of the line version will probably be called Prestige,which is already available on Western European markets such asGermany.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
