DIY company Dedeman, controlled by Bacău-based Dragoş and AdrianPavăl brothers, plans to increase its revenues by around 10% tonearly 400 million euros this year, by adding four or five storesto the chain in 2011.
Dedeman yesterday opened its 23rd store on the Romanian market inDrobeta Turnu-Severin and its second this year, following a 10million-euro investment for a 11,800 square-metre store.
The first Dedeman store opened this year was the one in Cluj, inwhich the company invested 16 million euros.
"The two stores open this year's series of investments, which arepart of our company's strategy to see our turnover up 10% againstlast year," announced Dedeman representatives.
In 2010 Dedeman became leader of the DIY market, after posting 360million euros in revenues, an increase of 42%.
The company is the only player on the DIY market to have announcedan aggressive expansion campaign for this year, with the nextopening being scheduled in a few months' time, a Baia Mare store."The completion of the Severin investment does not also mean thecompletion of this year's expansion plan, which is part of thestrategy to cover the entire country over the next few years(...)," says Dragoş Pavăl, chairman and shareholder of the company.
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