ZF English

Penny Market sees best sales performance of the entire region in Romania

Autor: Adelina Mihai

01.03.2011, 08:24 27

Penny Market, the biggest discount chain in Romania, held byGerman group Rewe, posted a 4.3% sales rise last year, to over 380million euros, according to ZF calculations based on data in theannual report of the German group.
Penny Market's results round up the list of trade market leaders(Metro Cash&Carry, Carrefour - hypermarkets and Mega Image -supermarkets), which mentioned the performance of the Romanianmarket in their reports. France's Carrefour, the biggest player inmodern retail, saw its Romanian business slip 0.44% last year,while the sales performance of Metro Cash&Carry, the biggestplayer in modern trade, "was markedly weaker," according to data inthe group's report. On the other hand, Penny Market and Mega Image(the most extensive supermarket chain) reported sales increases,though with the help of new stores.
Romanian sales of Penny Market fared the best in the region,considering that the German discount division fell 1.2% last yearand the Czech division went up 3.8%.

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